What is SEO?

Imagine your website is a shop on a busy street. With many other businesses being on the street, your business can be overlooked. SEO is like arranging your shop window nicely, putting up signs that say what you sell, and making sure people can find your shop easily. Investing in SEO helps your website show up higher in search results when people look for things related to what you offer. It's all about making your website more visible and accessible to potential customers online, leading to more sales.